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Blog

Field notes from the build. Product updates, technical writeups, and the raw signals we post across X, LinkedIn, and YouTube.

5 hells every founder goes through before shipping

you had the idea. you started building. then the hells kicked in. — on TikTok.

2026-04-20

The $22K conversation behind the short film

A founder told us they had spent $22K on freelancers and still didn't have a working app. That sentence is the reason we made the short film.

2026-04-20

A short film about building a product

Our first short film: a founder, a napkin, and five worlds that look a lot like building a product.

2026-04-20