5 hells every founder goes through before shipping
you had the idea. you started building. then the hells kicked in. — on TikTok.
2026-04-20
Blog
Field notes from the build. Product updates, technical writeups, and the raw signals we post across X, LinkedIn, and YouTube.
The $22K conversation behind the short film
A founder told us they had spent $22K on freelancers and still didn't have a working app. That sentence is the reason we made the short film.
2026-04-20
A short film about building a product
Our first short film: a founder, a napkin, and five worlds that look a lot like building a product.
2026-04-20