The limit that limits nothing · 8 of 20

A dedupe key carries the intent, not just the identity

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Submit the teardown form, then the contact form, same address, inside the window. Watch whether the contact email arrives.

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What is going on

Deduplication keyed on the email alone means the second thing a person does is treated as a repeat of the first. The screen still says "sent," because the handler returns success on the dedupe path. Nobody is lying; the key is just too short.

Where it bit

Newsletter and contact on the same worker shared one dedupe key. A person who grabbed the teardown and then wrote a real message ten minutes later got "sent" and the message vanished. That is the warmest lead in the funnel, dropped silently.

The practice

Key on {action}:{identity}:{window}. Return a distinct status for the dedupe path and show it. Log the collision so you can count how often it happens.

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What to do with this

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